![]() The Mergenthaler Linotype Company in New York, then a major stockholder of Linotype GmbH, adopted the design, and it rapidly became the most popular sanserif in the world, replacing Futura. Stempel AG, a major stockholder in Haas, reworked the design for Linotype GmbH in Frankfurt, a major stockholder in Stempel. It was initially released as the Haas Neue Grotesk the name Helvetica was applied four years later by Walter Cunz when D. Hoffmann, director of the Haas Typefoundry, specified the design Max Miedinger drew it under his guidance. ![]() Edouard Hoffmann saw this typeface as an improvement on the late nineteenth century Berthold Gothic, Akzidenz Grotesk. Swiss 721 is a font from Bitstream library.
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